Where to get help with Web Analytics - Megan Burns, Forrester Research

ZeroDash1 was one of the Web Analytics consulting companies named in a Forrester Research’s latest report by Megan Burns, titled "Where to Get Help with Web Analytics."

Who is ZeroDash1? According to ZeroDash1: “ZeroDash1 was founded in response to the industry void that has evolved between reporting and analytics.” “Historically, Marketers looking for analytics have instead been given reporting. At Zerodash1 we distinguish ourselves by bridging the gap between reporting and analytics. Our goal is to bring to the table both the technical (reporting) AND the analytics (insights). While many of our counterparts spend a lot of time manually putting the different data pieces together, ZeroDash1 strives to automate most of the data pulling and reporting thus allowing analysts to focus their time analyzing the data. The end goal being, marketers and business users have actionable data that they can make accurate business decisions with.”

“Data that companies collect reside in various places e.g. web analytics tools, CRM databases, ad serving platforms, email databases and Google Adwords to name few. Our team helps aggregate all these data points to one place so that you get one comprehensive view of the data rather than having to look at different places”.

For example: One of our customer had several data points of a conversion funnel scattered along a SQL Server Database, SQL server OLAP cube, MySQL database and Omniture. As a result, they were only getting a partial picture since some data was available daily, monthly and some after a few days. Our solution pulled all the data capture points together and provided them with a complete funnel. ZeroDash1 automated this entire process, which negated their team having to manually pull these data points. As a result, they now have more time to concentrate on optimizing the conversion process versus getting to the data.”