Interactive Marketing 
What's the point?
Connect. Convert. Repeat. Generating demand and increasing revenue calls for brand experiences that establish long-term relationships with customers. And that’s the focus of Ascentium’s interactive marketing capability.

It looks something like this—customers today have seemingly infinite choices. They will only engage with programs and information that serve their needs in a highly targeted fashion. The days of “one size fits all” campaigns are over.

Your success hinges on providing customized interactive channels that foster a strong rapport with each of your customers—and on their terms. Creating those channels demands a finely tuned blend of business insight, marketing, and technology.

Here's our approach
First, we get to the root of your business goals and help you define clear success metrics you can measure against. Next, we uncover and delineate your diverse audiences so that you know them better than anyone else: their goals, their needs, and their preferred way of just getting things done.

This deeply informed intelligence then guides the entire creative process. And it applies to our capabilities in concept, information, and visual design along with our capabilities in content and messaging.

Our approach ensures that your experiences and campaigns meet your customers’ needs while making them feel understood. But creative doesn’t do it all alone. The other vital component in this mix is technology.

To keep your customers engaged and roll out new campaigns on demand, you need a cost-effective, extensible foundation that helps you track and refine your marketing initiatives as your business demands.

We can deliver a complete blend of marketing and technology that will meet your business goals and never lose sight of them—even as they evolve.

Just a few things that set us apart
We’ve been recognized by the Webby Awards, Adobe’s “Site of the Day,” the Interactive Media Awards, and more.
We create customer experiences that focus on attaining measurable business results.
We help you arrive at business and customer insights that inform the creation of persuasive experiences. And then we deploy those experiences on technologies that can scale to meet your needs as your business demands.
Our developers, designers, and architects work directly with the research community—we actually do things with customer experiences and technology that others insist on saying only “might be possible.”
We create “Killer UIs.” And we use Flash, Microsoft Silverlight, Microsoft Expression Studio, and technologies such as AJAX to develop rich interactive applications for the Web.

Top three benefits:
  • Meet business goals swiftly and cost-effectively through customer-facing experiences that blend business logic, creative, and technology.
  • Drive conversion, loyalty, and sales through intimate connections between your brand and all your audiences.
  • Deliver business value at the rapid pace marketing demands with experiences developed using cost-effective, extensible technology.
We offer expertise in:
  • Marketing strategy and campaigns
  • Demand generation
  • Experience design
  • Editorial content development and management
  • Brand strategy, positioning, and messaging
  • Search optimization and marketing 
  • Web analytics
  • Rich interactive application development
  • Web development